Rails Builder enables you to curate and configure strips of content which can then be displayed in ION or another client application.
On the Rails Builder page, the left-panel displays a list of templates. Templates consist of a number of layouts, which contain rails of content.
When you select a template, its associated layouts and rails are displayed in the right-panel.
Rails Builder also has a Segment Targeting feature that allows you to compare the performance of different versions of rails in a live environment with real users. You can create randomised experiments where two or more versions of a rail are served to different audience segments concurrently to determine which version is more successful in achieving its goals.
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