Rail strip blueprint configuration

Overview

The Rail Strip blueprints provided are in three groups:

Standard
Magazine
Promotional

Standard	Magazine	Promotional
Standard Strip (2:3)	Hero Magazine Strip (2:3 Hero / 4:3 Dual Row)	Single Promotional Strip (3:1 Dual Row)	Triple Promotional Strip (3:1 Dual Row)
Standard Strip (2:3 & 4:3)	Hero Magazine Strip (2:3 Hero / Alternating 4:3 & 16:9 Dual Row)	Single Promotional Strip (4:1 Dual Row)	Triple Promotional Strip (4:1 Dual Row)
Standard Strip (16:9)	Hero Magazine Strip (4:3 & 16:9 Dual Row / 2:3 Hero)	Double Promotional Strip (3:1 Dual Row)	Classic Carousel
Standard Strip (4:3)	Magazine Strip (2:3 Single Row)	Double Promotional Strip (4:1 Dual Row)	Showcase Carousel (3:1)
			Ultra Showcase Carousel (4:1)

Standard Strip configuration

Use this table to help you complete the configuration fields when creating or editing a predefined Standard Strip variant.

Field	Purpose	Values	Description	Example usage and notes
Type	Type defines the rail (strip) type.	standard_strip	A rail that is single height and multi-tile. It typically represents a basic linear content strip with tiles of uniform height (width can vary if required).
Layout Style	Layout Style defines how the rail is presented to the user. It provides guidance on the display format and interaction style, helping the client to organize and showcase content effectively.	standard	The standard layout presents tiles in a linear, continuous style, allowing users to scroll left or right freely without boundaries. This style is best for displaying a large volume of content in a seamless, uninterrupted scrolling experience. The focus is on smooth, continuous navigation.	A long list of movies or shows that users can scroll through without limitations
Client Context	N/A
Tile Pattern	Tile Pattern defines the layout and aspect ratio of tiles within the rail. The selected pattern, which may consist of a combination of aspect ratios, is repeated across the rail and can accommodate duplicate tiles.	default	The tile pattern is dynamically determined by the client, meaning the client has full control over how the tiles are arranged.
Tile Pattern		16x9 4x3 2x3 4x5 1x1 3x1 4x1	These are fixed aspect ratios for tiles. You can specify multiple ratios, and they will be repeated across the rail in the order selected.	If you select a single aspect ratio: [4x3] The result is: [4x3] [4x3] [4x3]… If you select multiple aspect ratios: [4x3] [16x9] The result is: [4x3] [16x9] [4x3] [16x9]… If you select multiple aspect ratios with duplicates: [4x3] [4x3] [16x9] [16x9] The result is: [4x3] [4x3] [16x9] [16x9]…
Show More	Show More is used to display a “Show More” link or button within the rail. This link allows users to navigate to a separate screen or view that is specific to the rail content, offering more detailed or expanded options. This is typically used when the content in the RAIL exceeds the initial set of items shown, and the user can view more items in a dedicated section. The actual placement, behaviour and flow of the “Show More” functionality (for example, the navigation to the next screen or the content load mechanism) is not defined within this blueprint and must be implemented by the client as needed.	True	Displays the Show More link or button, allowing the user to load additional content or navigate to a more detailed view.
Show More		False	Hides the Show More link, limiting the user to the initially displayed content without offering the ability to view more.
Max Pages	Max Pages defines the maximum number of pages that can be retrieved for the rail. This allows clients to control the number of results displayed within the rail, offering more control over how much content is shown at once.	0	No restriction on the number of pages. The client can continue retrieving pages until no more are available, allowing for an infinite or uninterrupted content stream.	The Max Pages value is an absolute maximum. If the total number of items is less than the maximum, the client will only retrieve what is available. If Max Pages is set to a specific limit and more content exists, the Show More field can be used to allow the user to break out from the rail into a separate page where the Max Pages limit is no longer applied. This would allow access to more content beyond the specified Max Pages restriction.
Max Pages		1 or more	The client is restricted to retrieving no more than the specified number of pages. If the rail can display more content, the client must stop retrieving additional pages once the limit is reached.
Visible	Visible defines whether to show or hide a rail without removing it from the template or layout.	True	The rail will be displayed to the user within the layout.
Visible		False	The rail will be hidden from view but still remains part of the template.	It can be toggled back to True later without needing to modify the layout or template structure.
Scroll Type	N/A
Edge Peek	N/A
Tile Style	N/A

Magazine Strip configuration

Use this table to help you complete the configuration fields when creating or editing a predefined Magazine Strip variant.

Field	Purpose	Values	Description	Example usage and notes
Type	Type defines the rail (strip) type.	standard_strip	A rail that is single height and multi-tile. It typically represents a basic linear content strip with tiles of uniform height (width can vary if required).
Layout Style	Layout Style defines how the rail is presented to the user. It provides guidance on the display format and interaction style, helping the client to organize and showcase content effectively.	dual_row_hero_grid	A large hero tile that spans both rows at the beginning of the rail, followed by smaller grid-style tiles. Hero tiles can repeat throughout the layout, acting as focal points, while the grid tiles present additional content in a more compact, uniform format.
		dual_row_grid_hero	The grid layout is displayed first, with 2 rows of smaller tiles, followed by a large hero tile that spans both rows. Hero tiles can repeat throughout the layout, acting as focal points, while the grid tiles present additional content in a more compact, uniform format.
		single_row_grid	A simple single row grid layout with no hero tiles. Tiles will be double height.
Client Context	N/A
Grid Tile Pattern	Grid Tile Pattern defines the layout and aspect ratio of tiles within the rail. The selected pattern, which may consist of a combination of aspect ratios, is repeated across the rail and can accommodate duplicate tiles. When combined with hero tiles, the pattern is repeated as part of the overall layout, ensuring consistency in how tiles appear throughout the rail.	default	The grid tile pattern is dynamically determined by the client, meaning the client has full control over how the tiles are arranged.
Grid Tile Pattern		16x9 4x3 2x3 4x5 1x1 3x1 4x1	These are fixed aspect ratios for tiles. You can specify multiple ratios, and they will be repeated across the rail in the order selected. When combined with hero tiles, the pattern is repeated as part of the overall layout, ensuring consistency in how tiles appear throughout the rail.	If you select a single aspect ratio: [4x3] The result is: [4x3] [4x3] [4x3]… If you select multiple aspect ratios: [4x3] [16x9] The result is: [4x3] [16x9] [4x3] [16x9]… If you select multiple aspect ratios with duplicates: [4x3] [4x3] [16x9] [16x9] The result is: [4x3] [4x3] [16x9] [16x9]… If you select a combination with repeating hero tiles: 4x3, 16x9, (hero tiles) The result is: [4x3] [16x9] [Hero] [4x3] [16x9] [Hero] .. If you select a combination with non-repeating hero tiles: 4x3, 16x9, (hero tiles) The result is: [4x3] [16x9] [Hero] [4x3] [16x9] [4x3] [16x9] ....
Grid Tile Pattern Invert	Grid Tile Pattern Invert allows for the inversion of the aspect ratio pattern across rows within a 2-row grid. When set to True, the aspect ratios specified for each row in the Grid Tile Pattern are inverted between the rows. This simplifies the configuration for alternating aspect ratios between two rows, where the pattern in row 1 is swapped for row 2, creating a visually dynamic effect.	True	When set to True: The pattern specified for row 1 is inverted in row 2.	For example, if row 1 is configured as 4x3, 16x9, the result for row 2 would be 16x9, 4x3.
Grid Tile Pattern Invert		False	When set to False: The pattern defined in Grid Tile Pattern will be applied consistently across both rows, without inversion.
Hero Tile Aspect Ratio	Hero Tile Aspect Ratio specifies the aspect ratio for the hero tile within a rail layout. The hero tile is typically a larger, more prominent tile designed to draw attention, often placed at the top or highlighted within a section. In a configuration where there are two rows, the hero tile is always intended to span both rows for a greater visual impact.	default	The aspect ratio of the hero tile is dynamically determined by the client, giving full control over how the hero tile is rendered.
Hero Tile Aspect Ratio		16x9 4x3 3x2 2x3 4x5 1x1	These are fixed aspect ratios for tiles.
Hero Tile Repeat	Hero Tile Repeat controls whether the hero tile appears multiple times within the grid layout, or just once, providing flexibility for layouts with either a single or multiple hero tile.	True	The hero tile will be inserted repeatedly in the grid layout, appearing at multiple positions according to the selected tile pattern.	This is useful when multiple hero tiles are needed across the rail for visual consistency or emphasis.
Hero Tile Repeat		False	The hero tile appears only once, typically spanning multiple rows at the top of the rail, providing a singular, prominent visual.
Show More	Show More is used to display a “Show More” link or button within the rail. This link allows users to navigate to a separate screen or view that is specific to the rail content, offering more detailed or expanded options. This is typically used when the content in the RAIL exceeds the initial set of items shown, and the user can view more items in a dedicated section. The actual placement, behaviour and flow of the “Show More” functionality (for example, the navigation to the next screen or the content load mechanism) is not defined within this blueprint and must be implemented by the client as needed.	True	Displays the Show More link or button, allowing the user to load additional content or navigate to a more detailed view.
Show More		False	Hides the Show More link, limiting the user to the initially displayed content without offering the ability to view more.
Max Pages	Max Pages defines the maximum number of pages that can be retrieved for the rail. This allows clients to control the number of results displayed within the rail, offering more control over how much content is shown at once.	0	No restriction on the number of pages. The client can continue retrieving pages until no more are available, allowing for an infinite or uninterrupted content stream.	The Max Pages value is an absolute maximum. If the total number of items is less than the maximum, the client will only retrieve what is available. If Max Pages is set to a specific limit and more content exists, the Show More field can be used to allow the user to break out from the rail into a separate page where the Max Pages limit is no longer applied. This would allow access to more content beyond the specified Max Pages restriction.
Max Pages		1 or more	The client is restricted to retrieving no more than the specified number of pages. If the rail can display more content, the client must stop retrieving additional pages once the limit is reached.
Visible	Visible defines whether to show or hide a rail without removing it from the template or layout.	True	The rail will be displayed to the user within the layout.
Visible		False	The rail will be hidden from view but still remains part of the template.	It can be toggled back to True later without needing to modify the layout or template structure.
Scroll Type	N/A
Edge Peek	N/A
Tile Style	N/A
Spanned Row Details	N/A

Promotional Strip configuration

Use this table to help you complete the configuration fields when creating or editing a predefined Promotional Strip variant.

Field	Purpose	Values	Description	Example usage and notes
Type	Type defines the rail (strip) type.	standard_strip	A rail that is single height and multi-tile. It typically represents a basic linear content strip with tiles of uniform height (width can vary if required).
Layout Style	Layout Style defines how the rail is presented to the user. It provides guidance on the display format and interaction style, helping the client to organize and showcase content effectively.	triple_height	A simple single-row, triple-height layout.
		dual_height	A simple single-row, double-height layout.
		single_height	A simple single-row, single-height layout.
Carousel	Carousel is a special layout variant designed to show a limited number of items at a time (typically 3-5). It emphasizes a more organized or featured display, often showcasing highlighted content or key items. Carousels are commonly used for promotions, featured items, or spotlight content. Depending on the client’s navigation style, a carousel may include navigation controls, such as: Arrows: To move to the next or previous items. Dots: To show the number of available items and the current position within the carousel.			Carousels are ideal for highlighting specific content, ensuring that the user’s attention is drawn to a select few items within the strip. The carousel layout is highly flexible, and the navigation controls (arrows, dots) are not defined in this blueprint but should be implemented as needed by the client.
Client Context	N/A
Tile Pattern	Tile Pattern defines the layout and aspect ratio of tiles within the rail. The selected pattern, which may consist of a combination of aspect ratios and duplicates, is not repeated across the rail.	default	The tile pattern is dynamically determined by the client, meaning the client has full control over how the tiles are arranged.
Tile Pattern		16x9 4x3 2x3 4x5 1x1 3x1 4x1	These are fixed aspect ratios for tiles. You can select a combination of aspect ratios and duplicates to create the pattern, which is definitive and will NOT repeat across the rail.	If you select a single aspect ratio: [4x3] The result is: [4x3] If you select multiple aspect ratios: [4x3] [16x9] The result is: [4x3] [16x9] If you select multiple aspect ratios with duplicates: [4x1] [4x1] [16x9] The result is: [4x1] [4x1] [16x9]
Visible	Visible defines whether to show or hide a rail without removing it from the template or layout.	True	The rail will be displayed to the user within the layout.
Visible		False	The rail will be hidden from view but still remains part of the template.	It can be toggled back to True later without needing to modify the layout or template structure.
Tile Style	N/A