You can promote events as on-demand content items or as a product by clicking PROMOTE... on the Event details page.
To promote events:
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Using the Node Catalogue field select the required node(s), and in the Product Catalogue field, select the required product(s).
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Select the required profile and device.
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In the Promotion Validity fields, select the start and end dates for the event.
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Add any custom values as appropriate and click the PROMOTE button.
For details of events promoted on a node, see Node link.