In general terms, segment targeting provides a way to reach specific audience groups that have common characteristics, such as interests or devices. It can be used in randomised experiments where two or more versions of a variable (such as a page) are served to different segments concurrently to determine which version is more successful in achieving its goals.
In Rails Builder, the Segment Targeting feature allows you to compare the performance of different versions of a RAILS page in a live environment with real users. Gaining valuable insight into your audience preferences and behaviours enables you to make decisions based on real data.
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